Colour that looks right on a screen will not necessarily reproduce identically in print. The reason is that screens and printing presses create colour in fundamentally different ways. Screens normally display colour using RGB — Red, Green and Blue light. Commercial printing commonly reproduces colour using CMYK — Cyan, Magenta, Yellow and Black inks. Where
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Printers
Digital printing, sheetfed lithography and web offset can all produce excellent commercial print. The important question is not which printing process is best. It is which process is most appropriate for the particular job. Quantity is important, but it is only one part of the decision. Finished size, pagination, paper, binding, finishing, colour requirements, personalisation,
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