Printing Stocks: What are LWC, MWC and wood free paper?
The type of paper or card you choose for your print project can either make or break your product, so it’s useful to have an understanding about paper stocks so you can make the right decision.
Mail Fulfilment: Should I wrap it or Stuff it?
If you have a product that needs mailing out then mail fulfilment is another print services element which needs careful consideration.
Printing Colours Explained: CMYK, RGB and Spot Colours
Colour that looks right on a screen will not necessarily reproduce identically in print. The reason is that screens and printing presses create colour in fundamentally different ways. Screens normally display colour using RGB — Red, Green and Blue light. Commercial printing commonly reproduces colour using CMYK — Cyan, Magenta, Yellow and Black inks. Where
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Print Finishes Explained: Lamination, Spot UV, Foiling and Embossing
Print finishing can change the appearance, feel, durability and cost of a brochure, catalogue, prospectus or other printed product. But adding more finishing does not automatically produce better print. The right finish depends on what the printed piece needs to achieve, how it will be handled, the paper or board, the artwork, quantity, production method,
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Printing Presses Explained: Digital, Sheetfed Litho and Web Offset
Digital printing, sheetfed lithography and web offset can all produce excellent commercial print. The important question is not which printing process is best. It is which process is most appropriate for the particular job. Quantity is important, but it is only one part of the decision. Finished size, pagination, paper, binding, finishing, colour requirements, personalisation,
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What makes a Printed Brochure effective?
Brochures are a great cost-effective marketing tool for promoting your business, brand and products. However, a poorly designed brochure can hamper your marketing efforts and hinder your sales and marketing objectives. If your printed brochure is not delivering the desired results and is not appealing to your audience then there is a real chance are
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Top Brochure Printing Tips
Your brochure is a key marketing tool for you to spread the word about your brand and products and to reach out to a wider audience. A well-designed brochure has the potential to attract buyers’ attention and convert them into loyal customers while having a greater recall rate among the audience. We have provided some top
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