The type of paper or card you choose for your print project can either make or break your product, so it’s useful to have an understanding about paper stocks so you can make the right decision.
If you have a product that needs mailing out then mail fulfilment is another print services element which needs careful consideration.
Colour that looks right on a screen will not necessarily reproduce identically in print. The reason is that screens and printing presses create colour in fundamentally different ways. Screens normally display colour using RGB — Red, Green and Blue light. Commercial printing commonly reproduces colour using CMYK — Cyan, Magenta, Yellow and Black inks. Where
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Print finishing can change the appearance, feel, durability and cost of a brochure, catalogue, prospectus or other printed product. But adding more finishing does not automatically produce better print. The right finish depends on what the printed piece needs to achieve, how it will be handled, the paper or board, the artwork, quantity, production method,
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Digital printing, sheetfed lithography and web offset can all produce excellent commercial print. The important question is not which printing process is best. It is which process is most appropriate for the particular job. Quantity is important, but it is only one part of the decision. Finished size, pagination, paper, binding, finishing, colour requirements, personalisation,
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